Human-centered marketing leadership and creative services
Your Marketing Should Feel Human.
Fractional marketing leadership + creative execution for mission-driven brands
Why Hornstein Digital
Marketing isn’t just campaigns and clicks. It’s connection. I help organizations transform surface-level marketing into strategies that feel human, inclusive, and lasting.
- Build strategies rooted in belonging.
- Execute campaigns with precision and warmth.
- Create systems that prove impact—with data and human stories.
Featured Service — The Belonging Blueprint™
Your Fractional Marketing Director—Flexible, Focused, Human-Centered.
The Belonging Blueprint™ is my signature service: a long term engagement where I step in as your part-time Marketing Director. Together, we define your strategy, execute campaigns, and build a marketing system designed not just for growth—but for belonging.
The Creative Packages
Dedicated design + messaging support. Get all the benefits of a professional designer on your team without the overhead of hiring a full-time employee
Project-Based Services
Not every need fits neatly into a monthly package. Sometimes you need a big creative push—a website that finally reflects your brand, a marketing campaign for an important event, or a workshop to upskill your team. That’s where project-based work comes in.
I balance energy with depth.
I’m Rachel Hornstein, founder of Hornstein Digital. I bring the spark of a teacher and the clarity of a strategist. My gift is making people feel included, whether that’s in a fitness class, a conference, or a digital campaign. With over 10 years of experience in marketing, I’ve partnered with mission-driven organizations to turn their strategy into something deeper: marketing that builds community.
I partner with organizations across fitness, events, tech, and advocacy to align their marketing with what matters most: human connection.
Ready for Marketing That Feels Human?
