Your Success
is My Success

Your Success is My Success

Your Dream. My Mission.

The Driving HD Principals

Human Centered Design

Human-centered design is an approach that puts the perspectives, desires, context, and behaviors of the intended audiences at the forefront of the design and development process. I emphasize that you’re reaching people, not just ‘users’. A more empathetic and people centered website is going to not only going to instill confidence in your customers, but it will boost your search engine ranking.

Video First

Video is an incredibly powerful tool for businesses, but it’s important that the content is professional and provocative. We’re passionate about creating videos that not only look great but also tell a compelling story that resonates. Whether it’s a corporate explainer video or an in-person interview, we always strive to produce high-quality videos that move the needle.

Uncovering Your
Best Strategy

Brainstorming with partners to get to the bottom of your core offerings and unique selling propositions is one of my favorite parts of the job. Through our collaboration and ideation, we’re able to uncover insights and ideas that can help take your business to the next level. I’m a  big believer in multiple iterations and love working closely with partners to develop strategies that are tailored to your unique needs and goals.

Smart On-Page SEO

On-page SEO is the practice of optimizing the individual pages of your website to improve their ranking and visibility in search engine results pages (SERPs). It involves making both the content and the technical aspects of your web pages more search-engine friendly. High quality content, mobile friendliness, keyword optimized. 

Human Centered Design

Human-centered design is an approach that puts the perspectives, desires, context, and behaviors of the intended audiences at the forefront of the design and development process. I emphasize that you’re reaching people, not just ‘users’. A more empathetic and people centered website is going to not only going to instill confidence in your customers, but it will boost your search engine ranking.

Video First

Video is an incredibly powerful tool for businesses, but it’s important that the content is professional and provocative. We’re passionate about creating videos that not only look great but also tell a compelling story that resonates. Whether it’s a corporate explainer video or an in-person interview, we always strive to produce high-quality videos that move the needle.

Uncovering Your Best Strategy

Brainstorming with partners to get to the bottom of your core offerings and unique selling propositions is one of my favorite parts of the job. Through our collaboration and ideation, we’re able to uncover insights and ideas that can help take your business to the next level. I’m a  big believer in multiple iterations and love working closely with partners to develop strategies that are tailored to your unique needs and goals.

Smart On-Page SEO

On-page SEO is the practice of optimizing the individual pages of your website to improve their ranking and visibility in search engine results pages (SERPs). It involves making both the content and the technical aspects of your web pages more search-engine friendly. High quality content, mobile friendliness, keyword optimized. 

About Me: Rachel Hornstein

With a focus on human centered design and effective websites,  I specialize in helping wellness, fitness, and health-centered businesses establish a strong online presence that accurately reflects their business and audience.

What sets me apart is my unique approach to digital marketing. I step into the shoes of your business and your customers in order to understand their needs and desires. My forté is ideating messaging strategies that truly resonate and drive results. My favorite part of our collaboration is having in-depth conversations with my clients, uncovering hidden ideas and gaining a deep understanding of the real challenges you face.

With my extensive digital marketing experience, strong background in fitness, strategic mindset, and ability to bring out the best in businesses, I am dedicated to helping you achieve your digital marketing goals and make a lasting impact that wont go unnoticed.

About Me: Rachel Hornstein

With a focus on human centered design and effective websites,  I specialize in helping wellness, fitness, and health-centered businesses establish a strong online presence that accurately reflects their business and audience.

What sets me apart is my unique approach to digital marketing. I step into the shoes of your business and your customers in order to understand their needs and desires. My forté is ideating messaging strategies that truly resonate and drive results. My favorite part of our collaboration is having in-depth conversations with my clients, uncovering hidden ideas and gaining a deep understanding of the real challenges you face.

With my extensive digital marketing experience, strong background in fitness, strategic mindset, and ability to bring out the best in businesses, I am dedicated to helping you achieve your digital marketing goals and make a lasting impact that wont go unnoticed.

meet my amazing team

Joanna Bentz

Chief Operations Officer

Scott Hornstein

Supervisory CMO

Janet Granger

Marketing Strategy Consultant

find out what this means for you

we can do it together

small_c_popup.png

Learn how we helped 100 top brands gain success.

Let's have a chat