Strategic leadership + hands-on execution without the full-time hire
The Belonging Blueprint™
Fractional Marketing Direction
What Is Fractional Leadership?
Marketing leaders are expensive—and so is marketing that doesn’t connect. The Belonging Blueprint™ is a high-level fractional leadership package designed to help you scale your marketing without losing what matters most: your human touch.
As a Fractional Director of Marketing, I join your team part-time but deliver full-service leadership: building your strategy, guiding execution, and managing all the moving parts that bring your brand to life. You get the expertise of a Director without the overhead of another full-time employee.
Strategic Direction
Brand positioning, campaign strategies, and digital roadmaps
Hands-On-Execution
Everything handled from social, email, paid ads, and more.
Belonging Audit
Uncover how your brand makes people feel included and heard.
Content Oversight
Ensuring your messaging, tone, and visuals are aligned.
Bi-Monthly Leadership Call
Set priorities, measure progress and course correct for success.
Why Fractional Leadership Works
Senior-Level Expertise → Bring executive-level marketing into your org without a long hiring process.
Cost-Effective → Get leadership + execution for a fraction of the cost of a full-time Director.
Holistic Oversight → From social to strategy, nothing falls through the cracks.
Proof & Alignment
TIWL, a non-profit redefining fitness and trauma healing, needed a partner to handle their full marketing ecosystem.
- Ongoing social media strategy and content creation.
- Email campaigns and community updates.
- Website design and updates.
- Paid advertising to reach new audiences.
- Strategic consulting for partnerships and collaborations.
Result:
Their digital presence is cohesive, mission-aligned, and scalable — freeing their internal team to focus on what they do best.
Ready for marketing that feels human and works at scale?
