You Can't Sell To An Empty Room
Consistent digital marketing will gather the potential buyers into a loyal audience
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Consistent digital marketing will gather the potential buyers into a loyal audience
Develop content calendar mapped to event milestones (speaker announcements, early bird deadlines, program highlights).
Branded graphics (Instagram, LinkedIn, X, Facebook).
Short-form video teasers (speaker clips, behind-the-scenes).
Community engagement: monitor comments, share partner/sponsor content, seed excitement.
Countdown series, event hashtags, and speaker/sponsor spotlight posts.
On-site social media management (live tweeting, Instagram Stories, LinkedIn updates, real-time photo/video capture).
Quick-turn graphics and story posts (quote cards, highlight reels).
Speaker/sponsor amplification.
Post in a tone that feels like part of your team, not an external vendor
Share event highlights, recordings, and photo galleries.
Recap blogs/LinkedIn articles.
Create thank-you campaigns for sponsors, speakers, and attendees.
Repurpose content for “evergreen” marketing to build buzz for next year.
the partner who keeps their digital presence buzzing while they handle logistics.
Events are no longer just what happens in the room — they’re social experiences. We help you:
Keep attendees engaged before, during, and after.
Create FOMO for those who didn’t attend.
Showcase your sponsors and speakers.
Give your internal team room to breathe.
As your Fractional Marketing Lead, Hornstein Digital CEO, Rachel Hornstein, becomes an extension of your leadership team, guiding and managing your marketing efforts across every channel:
Strategy & Planning — build and manage the roadmap for growth.
Social Media Management — organic + paid, platform-specific strategies.
Email Marketing — newsletters, automations, and campaign management.
Website Oversight — design, UX, copy, and SEO alignment.
Paid Advertising — campaigns that drive registrations, leads, or donations.
Partnership Development — consult on collaborations, sponsorships, and community growth.
